Reps apply offers inconsistently. Margin leaks show up only at month-end reconciliation.
The usual way
The friction this replaces.
Most Indian B2B teams still run trade schemes over chat — Promotions Engine closes these three gaps.
Free-item mistakes and unqualified discounts create disputes after dispatch.
Two rulebooks, double entry, and dealers who get different prices channel to channel.
What you get
Trade schemes your ops team can audit.
Discounts, BOGO, eligibility, and limits — explained the way enterprise trade tools describe checkout rules.
01 / 04 · Amount off
Amount off order and products
Flat or percentage discounts with validity windows — enforced when the cart qualifies.
Define festive or seasonal schemes once. Target the order subtotal or specific SKUs and categories. Minimum order value and dates sit on the rule, not in a chat thread.
- Flat or % off order subtotal or targeted SKUs
- MOV and validity windows on the rule
- Auto-apply at checkout when conditions match
After go-live
What changes for sales and finance.
Not another list of offer types — the operational shift when schemes stop living in chat.
Schemes as exceptions
- Offers explained over WhatsApp
- MOV and BOGO calculated by hand
- Different rules on desk vs field
- Discount spend discovered too late
Schemes as rules
- Amount off and BOGO defined once
- Eligibility and MOV enforced at checkout
- Same rules on web and mobile
- Usage caps and live spend visibility
Checkout enforces the scheme — reps stop inventing discounts that never qualified.
Groups and accounts on the rule mean finance knows who could redeem — and who did.
Field and desk share the same promotion definitions — no parallel Excel schemes.
Caps and stacking rules stop runaway discount cost before the campaign ends.
Who it is for
Built for teams who run trade schemes.
Brands running trade schemes
Distributors with seasonal offers
Wholesalers running BOGO
Manufacturers with dealer rebates
FMCG teams with beat-wise schemes
Sales ops enforcing margin guardrails
FAQ
Common questions.
Get started
Ready to stop verbal trade exceptions?
Book a 20-minute demo — amount off, BOGO, eligibility, usage caps, and live spend.